What Is Product Stewardship?
How do we, as
consumers, learn to consume responsibly and sustainably? In
short, how can we continue to buy and use the products we love
without destroying the planet.
We know people
can’t be convinced to give up all their conveniences, nor should
they be. Instead, we have to take a longer range view of
everything we make, buy and use, otherwise known as product
stewardship.
Examining Product
Lifecycles
Every product has a
lifecycle. If we concern ourselves only with proper disposal
by recycling products rather than throwing them in the trash, we are
taking a small step toward product stewardship. But we can
take bigger steps by intervening earlier in the lifecycle.
Let’s use paper as
an example, because it is one of the simplest products to recycle.
We can choose “paper” over plastic at the supermarket.
The supermarket can
buy bags made from recycled content.
The paper mill can
buy lumber from companies that thin trees responsibly, instead of
deforesting large tracts and leaving them open to flooding and soil
erosion. Every time a tree is cut down, another can be planted
for the future.
The Supply Chain
Considering the
plight of a piece of office paper all the way back to the tree it
came from is called “managing the supply chain.” Large
businesses that make these products are beginning to “green” their
supply chains: to
ascertain that their suppliers are after sustainability in their use
of raw materials.
Product stewardship
involves the unique balance of businesses, consumers and government
agencies sharing responsibility for reducing the environmental
impacts of products.